Frase is an AI-powered SEO and content platform that helps you research topics, create content, optimize articles for Google and AI search, and manage publishing workflows.
Step-by-Step Guide
Step 1: Visit the Official Frase Website
Open your browser and visit the official Frase website.
- Go to Frase Official Website
- Click Start free trial.
- Frase currently advertises a 7-day free trial with no credit card required.
Step 2: Start Your Frase Account
After clicking Start free trial, follow the registration screen.
- Enter your email address.
- Follow the on-screen registration instructions.
- If Frase offers Google sign-in, you can use that option.
- Complete the account verification if requested.
Tip: Use an email address that you regularly access because account verification or login information may be sent there.
Step 3: Log In to Frase
If you already have an account, go directly to the Frase login page.
- Enter your email.
- Click Continue.
- Follow the authentication steps shown by Frase.
- If you have an older-style login screen, you may see an email/password form instead.
Step 4: Explore the Frase Dashboard
Once you log in, you’ll reach the Frase workspace.
Look around the main navigation to find tools for:
- Research
- Create
- Optimize
- Publish
- Monitor & Fix
- AI Agent
Frase’s redesigned experience brings these stages together into one content workflow.
Step 5: Start a New Content Project
Frase’s current interface provides three main ways to begin: Generate Content, Start Content Project, or Import Content.
Choose Start Content Project when you want to create an article yourself while using Frase’s SEO and GEO research and optimization features.
Choose:
- Generate Content → for a more automated article-generation workflow.
- Start Content Project → for creating and optimizing content step by step.
- Import Content → for improving an existing article or draft.
Step 6: Enter Your Target Keyword
Enter the topic or search query you want to write about.
For example:
Best AI writing tools for bloggers
Frase can analyze search results and use them to help build your content research and brief. Its SEO Research feature is designed to examine pages ranking for your topic and identify useful topics and questions.
Tip: Use a specific keyword instead of something extremely broad.
Step 7: Research Competitors and Build Your Brief
Frase can analyze competing search results and identify relevant topics for your article.
You can review:
- Competing pages
- Important topics
- Related questions
- Search-focused content ideas
- Content gaps
- Suggested headings
This research helps you understand what important information should be covered before writing.
Step 8: Create Your Article
Now begin writing your content inside the Frase editor or use Frase’s AI-powered generation tools.
You can:
- Create headings and sections.
- Write paragraphs.
- Use AI to help generate content.
- Rewrite or expand sections.
- Add information based on your research.
- Maintain your preferred writing style.
Frase’s current AI Agent can also take a natural-language instruction and handle research, drafting, and optimization steps.
Step 9: Optimize Your Content for SEO & AI Search
After writing your article, use Frase’s optimization features to improve the content.
Check your article for:
- Topic coverage
- SEO optimization
- Missing important topics
- Content quality
- Search intent
- AI-search/GEO considerations
Frase currently provides scoring for both Google search and AI search, helping identify specific areas that may need improvement.
Tip: Don’t simply add keywords repeatedly. Make the article genuinely useful and satisfy the reader’s search intent.
Step 10: Review, Publish & Monitor
Once your article is ready, review everything before publishing.
Your final workflow can be:
Research → Write → Optimize → Review → Publish → Monitor → Update
Frase can prepare content for publishing to supported CMS platforms, while its newer workflow also monitors content performance and identifies opportunities for fixes. Publishing actions remain subject to your approval.
Quick Frase Workflow
| Step | What to do |
|---|---|
| 1 | Visit Frase |
| 2 | Create an account |
| 3 | Log in |
| 4 | Open the dashboard |
| 5 | Start a content project |
| 6 | Enter your keyword |
| 7 | Research competitors |
| 8 | Write your article |
| 9 | Optimize for SEO/GEO |
| 10 | Review, publish & monitor |
For a blog website, a simple workflow is:
Choose keyword → Research SERP → Build outline → Write article → Optimize → Add internal links/images → Proofread → Publish → Monitor.